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DECATHLON INTERNAL COMMUNICATIONS
Campaign Impact
Post-implementation surveys indicated that the illustrated approach was a resounding success, with over 75% of staff affirming that they found illustrated information more memorable and influential than text alone.
The campaign needed to resonate with over 300 staff members through memorable, humorous communication. Humor is a universal language that can bridge the gap between seemingly unrelated topics, inviting engagement and compliance in a non-confrontational manner.
A policy allowing cleaners to move shoes to a designated side if left in the way was introduced. Accompanying this policy change, captivating posters were placed in key areas of the changing rooms. These posters introduced the term 'shoeccident,' employing wit and humor to grab attention and promote action.
"Incredibly talented and organised! We're so pleased with videos and photos for our marketing campaign!"
In'N'Out Autocentres