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GIFFGAFF 5G YOUNG CARERS
Online Prescriptions and Delivery
Utilize 5G’s speed and reliability to streamline medical processes, offering online prescriptions and swift door-to-door delivery of medications.
Immersive Experiences
Create virtual experiences that allow young carers to participate in events and activities remotely, lessening the impact of their "fear of missing out."
Seamless Communication
Enhance communication channels to keep young carers connected with friends, family, and support networks without the lag or downtime of previous technologies.
Promotional Material
Engaging content to raise awareness and drive the campaign's message home.
Young Carer App Extension
A dedicated application with features tailored to the needs of young carers, such as reminders, support chatrooms, and educational resources.
Care Packages
Curated resources delivered to young carers to offer respite and practical aid.
Giffback Fest
An event celebrating young carers, combining live music with stories of resilience and support, enabled by the power of 5G connectivity.
The project focuses on harnessing the transformative power of 5G technology in partnership with giffgaff to uplift one of the most vital yet overlooked segments of our community: young carers. These under-18 individuals tirelessly support family members grappling with significant health challenges, often at the cost of their own social lives and mental health. The initiative aims to revolutionize their daily routines, providing them with tools and resources to mitigate the challenges they face.
Creative Challenge:
The task was to conceptualize and implement solutions that leverage the capabilities of 5G to address the specific needs of young carers. The personal account of Sarah-lyn, a young carer, shed light on the loneliness and desire for a connected community that many like her experience, driving the creation of our focused solutions.
Group Project Team:
This entry for the D&AD Newblood competition is the collaborative effort of Zoe Thomas, Chelsie Ellis, Cherie Gupte, and Evelina Ulickaite. Diverse skills and insights coalesced to create a campaign that's empathetic and technologically forward-thinking.
"Incredibly talented and organised! We're so pleased with videos and photos for our marketing campaign!"
In'N'Out Autocentres