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REFLECT - GLOBAL WARMING
Poster
The poster features a visually striking image of a winter landscape that, at first glance, appears serene and untouched. However, when viewed through the Artivive app, the scene transforms to reveal the hidden consequences of warmer winters—melting ice caps, endangered wildlife, and the encroachment of human activity into previously pristine environments.
Brochure
The brochure expands on the themes introduced in the poster, providing deeper insights into the effects of climate change on different ecosystems. Through AR, static images come to life, showing the progression of changes over time, from past to present, and projecting potential futures based on current trends.
Educational Objective
The primary aim is to educate viewers not just about the immediate effects of warmer winters, but about the interconnectedness of climate change with broader ecological systems. The AR experience is designed to inform users about the severity of the issue and motivate them to consider how their actions can contribute to a sustainable future.
This project leverages augmented reality (AR) technology to create an immersive poster and brochure experience designed to prompt reflection on the impacts of climate change, particularly focusing on the phenomenon of warmer winters. Through the Artivive app, users are invited to engage with a dynamic visual narrative that illustrates the broader ecological consequences of climate change and the role humanity plays in either exacerbating or mitigating these effects.
Using the Artivive app, users can unlock animated sequences that depict the transformation of natural landscapes, the decline of biodiversity, and the increasing frequency of extreme weather events. Interactive elements within the AR experience allow users to toggle between scenarios of continued environmental degradation and hopeful visions of recovery, depending on the collective actions taken by humanity.
"Incredibly talented and organised! We're so pleased with videos and photos for our marketing campaign!"
In'N'Out Autocentres